Psychology

Psychology applied to attention, trust and evidence.

Psychology informs how I think about digital work: how people read, what they notice, what they trust and where interfaces create cognitive friction.

This side of the practice supports design and communication decisions. It is evidence aware, careful with claims and focused on interpretation rather than decoration.

Research baseline

Children’s animation, attention and audiovisual stimulation.

The research questions the simple claim that children are less attentive. The stronger frame is that attention is shaped by media design, viewing context, platform expectations, genre, age group and environmental distraction.

The project compares different attentional strategies in animation. Some content uses sensory density and rapid pacing. Other content remains deliberately slower, regulated and educational. The question is what assumptions about attention are built into the media environment.

01

Average shot length, cuts per minute and frequency of scene changes.

02

On screen movement, colour saturation, background density and sound cues.

03

Silence, stillness, emotional complexity and scenes without dialogue.

04

Differences between film, television, streaming and short form platform content.

Festival judging

Judging animation sharpens the research question.

Judging animated films for Catalina Film Festival gives the research a practical evaluative layer. It means looking at how story, pacing, visual rhythm, emotional coherence and audience fit work together.

Evaluation criteria

  • Narrative clarity and emotional development.
  • Visual craft, rhythm and world building.
  • Audience engagement without reducing attention to speed.
  • Balance between sensory intensity and narrative patience.
Black and white cutout portrait of Samuele Lai seated.

Human factors

The interface is also a psychological environment.

People do not read digital spaces neutrally. They scan, infer, judge, avoid friction and decide whether a page feels credible. That is why psychology belongs inside the design process.

Attention

Stimulation density and visual rhythm

One working idea concerns animation and modern media: attention may not simply be weaker today; contemporary visual systems often concentrate movement, colour, pacing and reward more densely.

Use in digital work

  • Motion should guide attention, not compete with content.
  • Visual intensity needs pacing and contrast.
  • Interfaces should reduce cognitive load at decision points.

Evidence

Better claims require better framing.

Psychological work trains careful reasoning: separate fact from inference, avoid overclaiming, consider confounds and evaluate the strength of evidence. That mindset also improves professional communication.

Applied principles

  • Do not invent outcomes.
  • Make claims proportionate to evidence.
  • Use structure to make complex ideas easier to evaluate.