AFA
Asia for Animals: digital platform and donation focused UX
UI/UX and no code development for a global animal advocacy coalition: mission clarity, stronger user journeys, design system, donation focus and culturally fluent visuals.
Work
Creative, technical and strategic work.
A focused archive of project directions across UI/UX, no code development, computing, design and psychology informed communication.
The work is organised by capability rather than by decoration: creative direction, front end systems, visual identity and human centred reasoning.
Catalina
Catalina Film Festival: creative web direction
Creative direction, design system, responsive UX, magazine concept and full code rebuild for a film institution, with August traffic reaching about 4,800 views, the best result since 2019.
Computing
Static first and no code web systems
Professional websites structured for speed, accessibility, portability and reduced operational dependency.
Design
Professional identity and editorial interfaces
Visual systems that use atmosphere, typography, spacing and motion without turning every section into a card or sales block.
Psychology
Psychology informed digital judgement
Analysis of attention, trust, evidence and cognitive load applied to communication, media and interface decisions.